Client: Cameron Toll Shopping Centre
A new chapter for Scotland’s first out of town shopping centre.
Cameron Toll Shopping Centre is Edinburgh’s first out of town shopping centre having opened in October 1984. It is set on a 26 acre site and is home to retailers including Peacocks, New Look, Waterstones and one of the biggest Sainsburys in the east of Scotland and has welcomed well over 100 million visitors through its doors since first opened.
The centre, like the whole retail sector, is trading in a highly competitive environment and our role, with our sister organisation Whitewave Associates, is to plan, manage and deliver a full marketing service.
Including media relations support we also manage social media activity, creative and advertising planning and its event strategy.
As well as working with the centre management we also work with retailers to support initiatives they are undertaking, all aimed at reinforcing the centre as a shopping destination.