Client: The Tron
At the art of the city
The Commonwealth Games, Scotland’s ‘Poet Laureate’ and an iconic part of Glasgow’s creative and artistic world all coming together sounds like it could be fun.
And it was!
Hosting Scotland’s greatest sporting event was huge for Glasgow but the bigger picture didn’t end on the athletics track, the swimming pool or the velodrome. The city’s culture took centre stage and played a tremendous part in making the city the centre of the Commonwealth for eleven days. Of course, every Glaswegian will tell you the city is at the centre of the world every day…!
So when Liz Lochhead collaborated with the Tron Theatre’s Creative Director, Andy Arnold, you knew there was going to be something special coming along.
The Home Nations Festival saw adaptations of work by four of the best known and respected poets of the British Isles: Edwin Morgan, Seamus Heaney, Carol Ann Duffy and Dylan Thomas and sell out performances to see the work of the four legendary poets were at the core of the full programme.
Atop of the performance based appeal of The Home Nations Festival, the Tron’s famous café bar also joined in. Its special new menu saw the creative geniuses in the Tron’s kitchen coming up with a celebration of each home country’s food, complimenting the creative geniuses on stage.
Food bloggers, travel writers and mainstream media were all familiar faces to the Tron by the end of the Games thanks to a planned series of media calls and special events set up to respond to each of their individual requirements.